Friday, 6 April 2007

[ 6. The 300 Site | Homepage ]

[ The 300 Website ]

The website for the film 300 is a very entertaining, interactive site, which essentially markets the film entirely, and replaces such other media texts such as posters, whilst playing host to extra information leading on from other media texts such as the television trailers and trailers hosted at other websites, such as in promotional sites like and and the Warner Bro’s site, who also have distributed the film, so technology such as streamed video is utilised to its fullest. These sites allow awareness to be raised and interest to be gained surrounding the film, which attracts audiences to the website, and ultimately to watch the film. The film is narrowcasted predominantly to males with few, but feisty female characters, blood and gore, etc., and the website reflects this, using dark colour schemes and frequent blood splatters and the theme of war and violence.
The film itself was created using almost all bluescreen technology and this adds a video-game style to the film. This extensive use of new media technology has added greatly to the film, adding both realism and fantasy, and reducing the liability for continuity errors. Adding to this exploitation of new media technologies, most of the website’s features contain NMT’s and thus increase the reach and quality of the film and its marketing.

[ In Detail ]
The website is very interesting and has many aspects and features. It is created with Adobe Flash and has interactive buttons and rollover buttons and many other new and exciting aspects. Such features within the website are film production notes and other related documents, trailers, TV trailers, wallpapers, MySpace details, merchandise, digital audio clips, concept art, free downloads and more. There are free screensavers for download and these use new media technologies both to download them fast enough, broadband, and to create them, Adobe Photoshop, and other similar products.
300: March to Glory, the game is yet another feature that is set in the website, it is designed for the PSP [ PSP ], a very good example of convergence, and it utilises the newest data-storage technology, namely UMD disks [ UMD ] and Memory Stick Pro: Duo [ Memory Stick Pro: Duo ]. This increases the accessibility of 300, and widens the franchise further than simply the film and action figures, etc. Another technology surrounding 300 that does this is the mobile game, the abundance of ringtones and wallpapers for personalisation. The mobile game and the PSP game are linked, with unlockables only available from the mobile game. This urges vertical integration between them and the film itself, and helps to sell both games and film tickets. This not only creates a portable, miniaturised non-linear experience, it also increases the quality of experience.
There is also a video production diary which allows the audience to feel closer to the production process and again exploits the easy ability to use embedded video, and also the production blog, in the same manner.
The website is covered in new media technology, from Adobe Flash technology, to blogging, to digital audio, to blue-screen and 3D modelling technology. This adds emphasis onto the movie, increases hype and anticipation and shows that this movie has a large budget and is a very important movie of the year.

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